B2B social media marketing.
As a dedicated B2B social media marketing agency, we devise and activate social-first campaigns that resonate with audiences, and drive brand and business value.
Social media can be challenging in some B2B sectors. Often, the complexity of objectives and associated messages will need translating and tailoring to suit each social channel and its communities. This is where we step in. We explore the bounds of your social realm to define your strategy. Then, we activate.
Our dedicated team develop organic and paid-for campaigns, build creative assets, provide responsible community management and enhance future performance through audits. We can implement dedicated social media campaigns, as well as integrating social media content creation into wider strategies with our digital marketing, SEO and content teams.
B2B social media services.
Research: Market analysis.
We support you with a social media audit and a full market assessment prior to building your social media strategy. We will investigate your social presence, identify the opportunities, explore the challenges and conduct competitor analysis in order to develop and design the right approach.
Plan: B2B social media strategies.
Social strategy goes beyond content schedules. We define a way forward using trend analysis and social listening in order to create an intelligent, optimised and targeted B2B social media plan that will help you create communities, engage customers and build influence and, in turn, accelerate brand and business value.
Create: Organic and paid social campaigns.
We create social-first content that ‘stops the scroll’ and starts conversations – with carefully crafted words, visuals, videos, animations and infographics all contributing to building a compelling organic and paid-for social media story that connects with your audience, builds channel followers and drives valuable traffic to your website.
Manage: Social channels and communities.
We manage all facets of a brand’s social media strategy and campaigns. Whether that’s monitoring paid advertising or engaging with channel-specific communities. We nurture your social environments, elevate your brand presence and enhance your audience engagement activities.
Consult: Become thought leaders.
We work with senior stakeholders to conduct strategic briefings on all things social. We help you acquire new audiences through effective lead generation campaigns, helping you to define and identify the right content themes, channels and tactics that will achieve your marketing and business objectives.
Train: Building B2B advocates.
Through internal sales, marketing and customer service training, trend and technology workshops, and key stakeholder branding sessions, we help you build a strong employee advocacy network and a connected customer experience that demonstrates real brand unity across core channels.