B2B marketing strategy.
As a global B2B marketing agency since 1964, we create effective offline and online B2B marketing strategies – combining all aspects of strategy development to identify and secure sustainable value for brands and businesses worldwide.
Any global B2B marketing strategy needs to be simultaneously comprehensive and precise – laser-targeted on solving the challenges and meeting the needs of customers, markets and your business itself, before finding the right channels to deliver your message.
To make sure every strategy we create fulfils this, we use every marketing tool in our arsenal. From in-depth persona development and customer journey mapping to creating a brand messaging matrix, we apply our 4E process to ensure your marketing plan and go-to-market strategy is smart, achievable, accurate and, above all, value-focused to make a lasting difference to your business.
Our B2B marketing strategy services.
Research and workshops.
Every watertight marketing strategy is anchored in robust, in-depth research. Therefore, from the outset, we run ‘Explore’ workshops and stakeholder working groups to immerse ourselves in your business reality – so we can set about reshaping it.
Persona development.
We create detailed customer personas to give you a deeper understanding of motivations and mindsets, to help build a three-dimensional picture that influences your campaigns – going beyond generic profiling into granular detail of the challenges and emotional triggers that define customers’ working days, giving you the pain points that can be targeted across all channels.
Messaging matrices.
Messaging is critical to any B2B marketing strategy – and it’s not just about tone of voice. We create frameworks defining exactly how your messaging should flex across products, services, audiences and their challenges, no matter the channel – PR, social media or website copy.
Channel planning and integrated campaigns.
We take an integrated, multichannel approach to planning, combining owned, earned, and paid media across digital, social and traditional channels – applying the best creative campaign content to the best channels, to secure the best value.
Employee engagement.
Great brands start from within. After all, nobody knows your brand better than your internal teams. That is why our B2B marketing strategies always consider the internal audience experience, with employer branding and employee communication strategies to help you engage your people first.
Global marketing strategy.
Everything we do can be scaled from region-specific to global strategies. Working with our international partner network of B2B marketing agencies, 1°West, to trans-create and localise campaigns, we take brands beyond borders and create value worldwide.
Our multichannel approach.
A robust B2B marketing strategy requires a holistic viewpoint, to ensure that no stone is left unturned and all hidden value in your business is uncovered and nurtured. This is why we adopt a multichannel approach, using different channels to complement one another and boost your business’s potential.
B2B content marketing strategy.
Our strategists share a wealth of experience in creating and curating robust strategies that use the best channels to reach and engage with the right audiences for your business across the B2B space.
B2B video marketing strategy.
Our specialists work together to create engaging video content that conveys your business’s value proposition in a way that will connect with not only your core audience, but also with those who have yet to discover your value.
B2B digital marketing strategy.
From , our B2B digital marketing team deploys a multichannel approach designed to supercharge value creation in your business. Starting with a solid strategy allows our team to optimise your site and ad campaigns to drill down to the most valuable audience for your business.
B2B social media strategy
Our work across all social platforms to create relevant content that will engage with audiences across the often-challenging B2B space. We work to simplify your messaging while tailoring it to connect with your current audience and potential leads.